The images derive from a 1954 trade-only alphabet booklet titled PRIMER FOR PROPHETS that Jim Flora illustrated for CBS-TV. The booklet, which was not circulated to the public, was intended to attract corporate advertisers to the emerging medium of television (with "Prophet" in the title being a pun on "profit"). Each page featured Jim Flora illustrations of past-tense verbs (A to Z) that reflected daily activities of the typical American family. Each illustration is a masterpiece -- Jim Flora at his 1950s commercial peak. That same year, Jim Flora began illustrating RCA Victor album covers, creating some of his most popular, iconic images (such as Mambo for Cats). The PRIMER illustrations are consistent with the best of his RCA album sleeves.
