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1st Edition
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- Artists
- Palladino, Tony
 - Edition Details
| Year: | 1960 | | Class: | Cinema | | Status: | Official | | Technique: | Offset Lithograph | | Size: | 27 X 41 |
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"Designer Tony Palladino in 1958 he designed the book jacket for Psycho, the dark and familiar tale of Norman Bates’ descent into insanity and murder. Palladino made the most out of the single-word title, employing a distressed, stark white, bold, sans-serif typeface turned on its end and butting up against the edges of the black background. Tucked between the “P” and “S” in a light serif italic is the author’s name and the words “an inner sanctum mystery.” The only other element on the front cover is Palladino’s signature. The placement of the fractured type on the dark background perfectly conveys the disturbed personality of the book’s protagonist. Rather than rely on illustration, Palladino noted, “How do you do a better image than the word itself?”
Palladino captured the mood of the book so expertly that when Hitchcock bought the movie rights, he also hired Palladino to design the film’s poster and other advertising material. According to Palladino, Hitchcock “wanted the lettering to dominate the newspaper and poster advertising, with just a few photographs of the main actors.” Reportedly Palladino earned $5,000 for his efforts, only a little less than author Bloch received for the book’s film rights. Even Saul Bass stayed true to Palladino’s broken type for the opening titles (above), using a sequence of fractured white type on a black background that breaks apart and comes together again."
https://eyeondesign.aiga.org/design-history-101-what-you-still-dont-know-about-psycho/
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