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1st Edition

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Artists
Fairey, Shepard More info
Manufacturer
Obey Giant
Edition Details
Year:2019
Class:Art Print
Status:Official
Released:09/29/19
Run:300
Technique:Screen Print
Paper:Thick true white Speckletone
Size:18 X 24
Markings:Signed & Numbered
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Event
New Deal 1990 PUBLIC RECEPTION September 28, 2019 EXHIBITION D
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AN ART EXHIBITION AND LAUNCH EVENT CELEBRATING 30 YEARS OF NEW DEAL SKATEBOARD BRAND

Subliminal Projects is pleased to present, New Deal 1990. Coinciding with the launch of the New Deal Heritage Collection 2020, which commemorates the 30th anniversary of the launch of New Deal Skateboard Products, longtime friends and collaborators Shepard Fairey and Andy Howell co-curate an exhibition to celebrate the brand and its impact on creative and popular culture. The exhibition features original works by the team riders and artists of New Deal, a group show of artists inspired by the era, and various art and ephemera from collectors who have helped to preserve the New Deal legacy.

“I was already a big fan of Andy Howell’s art and skateboarding in the late ’80s, so I watched eagerly as he and his partners launched new Deal Skateboards in 1990. New Deal was groundbreaking not only because skaters creatively led it, but because Andy Howell’s art and design almost instantly shifted the aesthetics and style of skateboarding from skulls and dragons to graffiti and hip-hop. New Deal was the first company primarily focused on street skating and street culture, and their smart, funny, ads celebrated their role as the “power to the people,” “ear to the street” vanguard of skater-owned-and-run companies. Straight out of the gate New Deal set the tone for the ’90s.” -Shepard Fairey
Sales History
Original Price$45.00
Collections10