Joint sales poster for TWA airlines and Levi's jeans.
Coro-Fix poster. These were silk screened on to corrugated paper to give a boost to color values. They were done in the early 50s as specially printed items. Levis was the major source of these posters and more than likely held the patent on the production method. Levi would partner with other companies in joint promotions. This poster and the one printed on the label were meant to be swapped out: Levis would put the TWA posters in their stores and TWA would put the Levis poster in their sales offices.
