Sony Pictures released this three-dimensional teaser movie poster for Spider-Man 3. This lenticular poster features the chest torso of Peter Parker’s red Spider-man suit that morphs into the black and white “symbiote†costume (Venom). The Spiderman lenticular poster 3D effect happens when the viewer changes angles when looking at the poster.
While lenticular movie posters tend to be popular with collectors and fans, film studios do not create lenticulars very often. This is due to several reasons: they are more expensive to produce, they require (for best results) being backlit in a movie theater lightbox frame, and most importantly, smaller poster details (such as text) are difficult to read.