Sony Pictures released this three-dimensional teaser movie poster for Spider-Man 3. This lenticular poster features Spider-Man on the ledge of a building wearing his original costume. The black costume is reflected in the window. The image would change to the opposite original or black costume on each Spider-Man character when the lenticular 3-D image is moved from side to side.
While lenticular movie posters tend to be popular with collectors and fans, film studios do not create lenticulars very often. This is due to several reasons: they are more expensive to produce, they require (for best results) being backlit in a movie theater lightbox frame, and most importantly, smaller poster details (such as text) are difficult to read.