"The king of all monsters came to this year's SXSW festival, and to celebrate, Austin-based design studio Mondo commissioned an exclusive poster for the new big-screen version coming this summer. Designed by Phantom City Creative — who also created a special "Godzilla" poster for 2013 San Diego Comic-Con —it shows the big beastie literally rising out of the smoke of a smoldering city.
Gareth Edwards, the director of the new version, hosted a screening of the classic monster movie at the Ritz Alamo Theater in downtown Austin. The screening of the restored original Japanese version with 40 minutes not seen in the American edit was on Tuesday, Mar. 11 at 9:30pm, and attendees will received a copy of this limited-edition poster."
About 6 minutes of the new Godzilla was also shown for the first time.