"It's good old Rorschach, his mask displaying an actually decodable QR code instead of the usual inkblots. Whereas the original Rorschach inkblot test requires imagination to interpret the pattern, this one requires a smart phone (or any QR-reading device for that matter). Guess that's what they call 'zeitgeist'. I had various hidden messages on my shortlist, but the simple yet very Roschach-esque "Hurm ..." finally made it. I thought it to be funny, mainly because that's what the character murmurs when he actually doesn't want to speak at all. A counter punchline, so to speak. The idea came to me when I -nearly bored to death and back at work- scribbled Rorschach's hat onto some random QR code on a postcard I found on my desk." - kgullholmen