Design for the Ruben H. Fleet Science Center anti-tobacco campaign.
"Artist Sheperd Fairey created the final phase of the project - the artwork titled “Pack of Lies.” The piece will be mass-produced in the form of stickers, temporary tattoos and T-shirts and will be distributed at concerts and events attended by San Diegans ages 12 to 24. Fairey is best known for his nationwide, grassroots art campaign - Obey Giant. His viral marketing efforts began in 1989 with stickers, and have grown to a clothing line and openings at art museums across the country. He recently relocated his design and marketing firm, BLK/MRKT Inc., from San Diego to Los Angeles."
