"Shapeshift is a design/concept I came up with while bored at my other part time job. I wanted to do something both iconic and animated. Being iconic, however, is something no artist can plan, but there are certain things that help toward that end. Breaking a design down to its most simplistic and easily identifiable composition is a good start. So, with that in mind I decided to abandon my original idea of complex explosion and melting animations and go for stark black and white moving ink effects."