This particular poster, known as the "Eye Style" 2001, is particularly rare because it was not distributed throughout the U.S. Unlike other U.S one-sheet posters, distributed at the time by the NSS (National Screen Service), this one was part of a 1969 "wilding" campaign that placed the poster in unconventional locations such as neighborhood building walls and billboards in New York. This is one of two posters created with the tagline "The Ultimate Trip" was part of the 1969 revamped campaign for the film