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Bouisset was a popular 20th Century French painter, printmaker and poster artist. Born in the town of Moissac in Southwestern France to a working class family, Bouisset specialized in painting children and illustrated several books such as La Petite Ménagère (The Little Housekeeper) in 1890. During the Belle Époque, Bouisset created advertising posters with iconic images for several different French food companies. His character "The Little Schoolboy" (French: Petit Ecolier) created for the Lefevre-Utile Biscuit Co. is still in use by the company today. Bouisset is known in particular for his advertisement illustrations for the French chocolate manufacturer, Menier, who hired him in 1892. His daughter Yvonne was the model of a little girl using a piece of chocolate to write the company's name which became an iconic image. The drawing was used for Menier company's advertisements, its packaged products and its premiums like ashtrays, bowls, canister sets, creamers, key chains, sugar dishes, plates, thermometers and children's exercise books. Bouisset’s work was included in the Maîtres de l'Affiche and he created images for L'Estampe Moderne, France’s primary publisher of graphic poster-art during the latter-days of the Belle Époque. Bouisset died in Paris in 1925. Contact
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