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About
Jules Cheret is regarded as "the father of the modern poster". While he did not invent color lithography, he utilized the process to cover the streets of Pariswith his brilliantly colored advertisements. His palette was dominated by red yellow and blues primarily. He was prolific in his productivity. He was also largely responsible for the use of a beautiful girl (they called them "Cherrettes") to sell any product. The majority of his images center on the girl--the object he is advertising could be anything. Arguably his greatest series of posters was his series for the Palais de Glace,a skating rink on the Champs Elysees. cheret's vertical posters stand about nine feet tall! The best reference is Dover books The Posters of Jules Cheret, an illustrated catalogue raisonne. The colors of Cheret's originals are, of course, much brighter than can be reproduced in any book. Contact
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